How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)

Update: 2022-11-15

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Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty.

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How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)

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How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)

Chris Garin

How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)