How did Yasmine Robles' vision for her business evolve from the time she started Robles Designs to its brand transition into Rebel Marketing?

Hosts Brett Johnson and Katie Ellis are joined by returning guest Yasmine Robles and first-time guest Izzy Dadosky to discuss a transformational journey in the world of marketing. Formerly known as Robles Designs, Yasmine and Izzy share the story behind the rebranding to Rebel Marketing.

We talk about the reasons for the change, the new brand's vibrant personality, and how it distinguishes itself from the former identity. You'll hear about the careful considerations and strategic decisions involved in the rebranding process, as well as the new branding elements, including logos, colors, and messaging adjustments.

Inspiring Takeaways

• Embrace Your Unique Voice: Yasmine and Izzy emphasize the importance of staying true to yourself and your brand. Rebel Marketing is all about being authentic and breaking away from the stereotypical corporate mold. Your marketing should fit you like your favorite pair of stretchy pants!
• Strategic Rebranding: The transition from Robles Designs to Rebel Marketing wasn't just a name change. It was about aligning the brand's name with its evolved identity and messaging. Thoroughly audit your current brand and ensure the new name truly reflects your company ethos.
• Fun and Authentic Social Media Presence: Izzy highlights their approach to social media—keeping it real and relatable with a dash of humor. Instead of standard corporate posts, they focus on showing their personalities and engaging with their community in a genuine way.

Inspiring Moments

00:00 Rebranding: Finding Authenticity

04:23 Rebel: Breaking Corporate Norms

08:33 Minor Brand Updates Focused on Name

13:42 Revamping Social Media Identity

16:51 Rebranding Strategy Essentials

To run a successful business, you need resources, valuable connections, and community recognition. Business Inspires will provide you with the tools, resources, and examples to inspire you to create the business you envision.

With more than 60 years as an integral part of the Grandview, Upper Arlington, and Marble Cliff communities, the Tri-Village Chamber Partnership is dedicated to a singular purpose - the success of the business community.

Thank you for downloading, listening, and following Business Inspires, a Tri-Village Chamber Partnership podcast.

This season is presented by: 

• City of Upper Arlington.

To schedule a guest appearance, or find out more about sponsoring Business Inspires, send an email to:

Katie Ellis, President/CEO, Tri-Village Chamber Partnership

katie@chamberpartnership.org

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