Brand Licensing & Partnerships in China, with CAA-GBG
Update: 2021-05-19
Description
This week, we looked at how to forge brand partnerships and licensing deals in the China market with Gary Chan and Elaine Chiu from brand management agency CAA-GBG, a joint venture between Creative Artists Agency and Global Brands Group. Gary is the vice president of brand management at CAA-GBG China, and Elaine is the senior vice president and head of CAA-GBG China.
Gary and Elaine offer practical guidance for brands looking to enter into licensing deals and partnerships in China and dispel common misconceptions about the risks and costs involved. They also offer detailed examples of successful brand partnerships in China as well as advice on how brands can protect their intellectual property.
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