Picture this: You’re told to ditch the hat if you want to be taken seriously. Instead, you double down, wear it louder—and your business explodes.

In this juicy episode of Communication Queens, Kimberly Spencer sits down with Jamar Jones, founder of FourEva Media, for a no-BS conversation on how owning your vibe is the ultimate visibility strategy. From his hip hop roots to headlining keynote stages (yes, sometimes with a live performance), Jamar breaks down why 1,000 true fans are worth more than a million random likes—and how congruence is the secret sauce to building a magnetic personal brand.

Together, they unpack:

• What “branding from the inside out” really means


• Why your childhood dreams and cringe moments are branding gold


• How falling on your ass (literally) can skyrocket your relatability


• When it’s time to hire professionals to elevate your aesthetic


• The energetic difference between a business brand vs. personal brand

Whether you’re stepping out from behind the biz curtain or ready to stop blending in, this convo is your permission slip to get louder, weirder, and way more YOU—because the world doesn’t need another copycat. It needs your story, your sparkle, and yes… your hat.

Grab your mic, Queen. Let’s brand from the soul.

😎Get booked on the TOP 5% of podcasts that can build your brand awareness and your bottom line. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

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Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients 

Connect with Jamar Jones.

Website: https://www.fourevamedia.com

LinkedIn: https://www.linkedin.com/in/relatablejamar/

Facebook: https://www.facebook.com/fourevamedia

Youtube: https://www.youtube.com/fourevamedia

X: https://twitter.com/fourevamedia

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

1. Why You Only Need 1,000 True Fans (Not 1 Million Followers)

Jamar breaks down the real metric that moves the needle in business: deep, authentic connection. If your fans show up, buy, and share—you win. Period.

1. The Power of Brand Congruence

Discover why your brand must match your actual life, values, and energy—or risk losing trust and attracting the wrong audience. This is about being aligned, not just "on-brand."

1. How Personal Style Becomes a Signature

From Jamar’s iconic hat to Kimberly’s sparkly photoshoot moment, you’ll hear how personal expression isn’t just about fashion—it’s branding that sticks.

1. The Hidden Cost of Branding Inauthentically

When you build a brand that doesn’t reflect who you really are, it creates inner friction, audience confusion, and eventually—burnout. Learn how to course-correct with intention.

1. Branding from the Inside Out

Before you hire a stylist, revamp your website, or shoot new headshots—get clear on your story, values, and voice. Jamar shares how to start within so the outside shines right.

1. How to Own the Stage (and Your Story)

Whether you’re an ex-rapper or recovering perfectionist, this episode shows how to turn your past performance skills (or awkward moments) into business-building charisma.

1. The Link Between Vulnerability and Visibility

Hear why sharing your failures can grow your following faster than curated perfection ever could—and how to do it with integrity, not oversharing.

Quotes:

"You don’t need a million followers. You need 1,000 ride-or-die fans." ~ Jamar Jones

"Your quirks? That thing that makes you weird? That’s your brand superpower." ~ Kimberly Spencer

"You don’t have to be loud to be bold. You just have to be real." ~ Kimberly Spencer

Links & Additional Resources:

• Make Every Podcast Want You: https://www.communicationqueens.com/book

• Kajabi: https://app.kajabi.com/r/MX99LzaL


• Visibility Consult: https://calendly.com/communicationqueens/visibility-consultation

Moments of Note:

00:00 – Welcome, Queen!

 Kimberly sets the tone: visibility, branding, and how storytelling sets the soul on fire.

02:00 – The 1,000 Fan Philosophy

 Jamar shares the concept that changed everything: You don’t need millions—you need ride-or-dies.

04:22 – Podcast Mic Drop: Book Plug + Mission Reminder

 Kimberly drops her two-time gold medalist book + sets the listener's transformation intention.

06:10 – Branding: It’s Not Optional

 "Everyone has a brand—whether you're intentional or not." Jamar breaks down what branding really means.

09:30 – The Hat That Built a Brand

 Jamar shares the iconic story of his hat—and how NOT conforming made him unforgettable (and profitable).

13:20 – When Your Closet Doesn’t Match Your Soul

 Kimberly reflects on feeling out of alignment with her brand—until a styled shoot changed everything.

16:45 – Elevate or Stagnate: When It’s Time to Upgrade Your Brand

 Old speaker reel? Outdated photos? Jamar shares the signs it’s time to level up.

20:10 – Branding Starts Within

 Before the outfits, colors, and content—you need self-awareness. Jamar explains why branding is an inside job.

23:38 – The Congruence Gap

 Do your values match your actions? Kimberly and Jamar talk about the branding breakdowns that create confusion (and self-sabotage).

27:05 – Social Media, Comparison & The Lie We Tell Ourselves

 Highlight reels vs. real life: how social media creat