Brand vs. Personal Brand in Real Estate: How to Build Authority with Lisa B

In this game-changing episode of The Rent Roll Queen Podcast, I sit down with industry icon Lisa B to unpack one of the most misunderstood elements in real estate business success—your brand.

We go deep on the difference between branding your business and branding yourself, and why most real estate professionals are doing it wrong. Whether you’re a principal, BDM, or growing a rent roll from scratch, this episode is a must-listen.

Lisa shares her powerful insights from over 30 years in the industry, and we explore how poor branding impacts trust, how to support your team’s personal brand (without losing control), and why diverse marketing is the key to building reputation, revenue, and long-term equity.

We also dive into the future of real estate marketing—including how to use AI ethically and intentionally—and how to stand out in a crowded market without ego or overwhelm.

🔑 What You’ll Learn:

• The difference between personal brand and company brand (and why you need both)
• How branding impacts your reputation more than your logo ever will
• Why micromanaging your team’s personal brand backfires—and what to do instead
• How to build visibility across multiple marketing channels (without burning out)
• Lisa’s take on using AI and ChatGPT in your content creation strategy

💛 Work With Lisa B

Lisa B is the creator of The Real Estate Club—a 1,200-page training portal for real estate professionals who want to grow, scale, and market with impact. Explore her training and connect with her at: www.lisab.com.au

💫 Work With Tarsi Taylor

If you're a real estate business owner ready to systemise your operations, maximise profit, and create a rent roll that’s built for scale or sale, visit: 🌐 www.tarsitaylor.com or 🌐 www.thetarsiway.com to learn more about The Rent Roll Accelerator™ and other industry-leading resources.

👉 Don’t forget to subscribe to The Rent Roll Queen Podcast and share this episode with a fellow business owner who’s ready to rise in the industry.