Branded: Hououbiden
Update: 2025-07-02
Description
Episode 179. This week, John and Timothy explore another brand profile: Hououbiden from Kobayashi Shuzo in Tochigi Prefecture. How does a brewery go from the edge of bankruptcy to become a coveted cult sake? To quote Huey Lewis, that's the power of love! This brewery is managed by the rare combination of a husband who is the brewery president and a wife who is the Master Brewer/Toji. The sake they make is etherial and elegant. Today's tasting - the Hououbiden "Asahi Mai" Junmai Daiginjo - left Timothy speechless... and John was thrilled - with the sake! Join us as we explore the flavors and compelling story of Hououbiden together! #SakeRevolution
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