🎙 BETTER DECISIONS PODCAST

Branded Condos EXPOSED: Investment or Illusion?

In this episode of Better Decisions, I sit down with Danielle Garno, a branding & intellectual property attorney who has spent decades protecting world-class brands, to unpack the psychology, law, and economics behind “branded” luxury—especially in Miami real estate. We get real about seduction marketing, brand markup, licensing & approval rights, heritage vs. hype, and how private equity can reshape (or erode) what made a brand special in the first place.

⏱️ Episode Chapters

• 00:00 Cold Open — The Branding Mirage
• 00:47 Welcome & Guest Intro
• 02:06 Miami’s Branded Condo Boom
• 03:12 The Seduction of Branding
• 04:03 Scandals, Labor & Price
• 06:09 Anti-Counterfeiting & IP Protection
• 07:34 How Licensing Actually Works
• 11:16 Control & Quality
• 12:49 What Is a Brand?
• 15:17 Why We Buy
• 17:31 Brand Crises & Consumer Trust
• 19:27 “When Everything’s Branded, Nothing’s Branded”
• 20:10 Quiet Luxury vs. Loud Logos
• 22:10 Moncler Case Study & Pricing Psychology
• 23:58 Why Miami?
• 27:10 Neuromarketing & Social Conditioning
• 28:08 Buyer’s Checklist
• 31:18 The Illusion of Freedom & Instant Gratification
• 34:48 Private Equity: Profit vs. Heritage
• 36:20 What “Heritage” Really Signals
• 41:30 Evaluating Condos: Floor Plans, Materials, True Rarity
• 45:42 The Future of Branding
• 48:27 Accountability: Legal vs. Social Consequences
• 51:16 Marketing History, Claims & Fine Print
• 56:41 Final Thoughts & Takeaways
• 57:33 Outro

🔗 Read the full blog article:
https://luxlifemiamiblog.com/miami-branded-condo-mirage-high-value-or-high-risk/

📌 About Danielle Garno

Danielle Garno is a partner at Holland & Knight, where she advises fashion brands from startups to global houses on intellectual property, social media, advertising, and anti-counterfeiting, as well as complex litigation and white-collar defense. She writes and lectures widely on fashion law and serves on boards including the Beacon Council’s Creative Design Committee, Fashion Group International – South Florida, and the YoungArts Foundation. Her work has been recognized by Florida Trend, Florida Super Lawyers, and Law360.

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