Branded Entertainment: Why World-Building Matters (And Why Most Brands Skip It)
Update: 2025-10-30
Description
When 400 brands partner with a single movie (coughwickedcough), most just become noise. So what separates the partnerships that actually work from expensive logo slaps?
I talked with Matt Kessler from Martin Entertainment about their Aspercreme x Spinal Tap II campaign and how brands should be approaching entertainment partnerships. We dug into authenticity, scarcity, and why the barriers to entry are actually the point.
Is your brand building in or bolting on? Listen in to find out.
Huge thanks to Matt Kessler and the team at Martin Entertainment!
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