Branding, Beverages, and Breakthroughs with Keurig Dr Pepper CMO Drew Panayiotou
Description
"Being a public company CMO is very different than being a CMO in a private entity ... you need to deliver earnings. And I'd say this, any CMO that is not focused on driving revenue will not be there a long time," says Drew Panayiotou, the CMO of Keurig Dr Pepper. "You have to drive revenue, no if, ands, or buts."
Consistently driving revenue gets even harder when, like Drew, you are stewarding 125 brands, including Yoohoo, Hawaiian Punch, Canada Dry, Keurig, Dr Pepper, and 7-Up. Drew believes in focusing on building emotional connections and cultural relevancy, driving raving fans to perpetuate the brand’s growth and significantly impacting revenue.
Today on Building Better CMOs, he talks with Marketing + Media Alliance CEO Greg Stuart about harnessing digital transformation to fuel marketing initiatives, the importance of internal alignment and communication, and the role of emotional connections in brand loyalty.
Full transcript
This episode was produced and edited by Eric Johnson from LightningPod
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