Branding, Marketing, and PR: Terry Isner’s Humanistic Approach for Law Firms - 444
Description
Shownotes can be found at https://www.profitwithlaw.com/444.
Are you ready to unlock the secrets of effective law firm branding and marketing?
Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.
Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!
Chapters:
[00:00 ] Introduction to Terry Isner
[06:39 ] The Misconception of PR Today
[12:11 ] Identifying Where to Start
[16:46 ] Outsourcing PR vs. Doing it Internally
[22:51 ] PR in Attracting Talent
[27:43 ] Is Traditional PR dead?
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Ep 338 - What’s Your Law Firm’s Capital S Story with Paul Furiga
Connect with Terry Isner: Instagram | X (Twitter) | TikTok
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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