Branding & Coaching: A Conversation with the Academy for Coaching Excellence
Update: 2023-03-02
Description
- Academy for Coaching Excellence is an ICF accredited coach training school offering various courses, including a professional coach certification program
- Academy was founded by Dr. Maria Nemeth, a master certified coach and author, who developed a coaching framework over 40 years ago
- The Academy Foundational Training is a starting point for any coach, as well as anyone who wants to experience transformation in their life
- Coaching industry is a 20 billion dollar industry and is expected to be a 32.5 billion dollar industry in the future
- The attitude towards coaching has changed because enough people have experienced the power of being coached and are spreading the word
- People are culturally more open to getting support in their life and asking for support
- Coaching is a privilege, and it's important to have a trained coach who understands ethics, anatomy of a crisis, and when to refer to a therapist. Coaching helps people move forward and reach their goals, whereas therapy looks backwards
- Branding perspective is important to establish trust in the industry and be clear about what it means to be a coach
- Many people call themselves coach without professional training or accreditation, and it's important to distinguish rigorously trained coaches from self-proclaimed coaches
- The opportunity with branding and marketing is to educate people and establish trust in the coaching industry
- The importance of having a brand identity and marketing as a coach
- Having a niche or ideal client helps to clarify the brand and attract clients
- Importance of focusing on the ideal next client rather than worrying about the ideal client
- Brand identity is like a beacon, not a bouncer - it should attract clients rather than turn them away
- Consistency and integrity are important for coaches to coach themselves and show up authentically
- Overthinking can get in the way of showing up authentically and attracting clients
- Being specific and clear about who you want to work with makes it easier to market and find clients
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