Branding Framework - Positioning Model
Update: 2022-04-26
Description
On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.
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Brand Definition:
- A brand tells a story that builds a relationship between a customer and product.
Positioning Model Questions:
- In simple terms, how do you describe your product or company?
- How does it benefit customers?
- How do you define its personality?
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