DiscoverOpen For BusinessBranding Places, Not Just Projects: Inside IMAJEN’s Strategy
Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

Update: 2025-12-08
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Description

Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.

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Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

BFM Media