Our guest today, Rachel Quilty, is a Personal Branding Strategist and the CEO and owner of Jump the Q? Inc., a Personal Brand consulting firm. Rachel is the author of the recently released book, ‘Brand Yourself!’ an instructional manual on discovering, designing and building your personal brand. Rachel will share what led her down the path to personal branding being her expertise, explain what it is, who should focus on and improving upon it, and why it is essential to your success and survival. We will go over what mistakes people often make when designing, positioning, and planning their personal brands, and will go over some strategies for branding yourself properly - purpose, position, preparation, practice and promise. Start Branding Yourself today, Rachel’s book is now available on Amazon. Rachel has also provided a bonus Free Resource at www.brandyourselfblueprint.com