I've been working in the communications industry since 2012 and in that time, I've loved it, hated it, questioned it, avoided it, gotten back to it, loved it some more and questioned it again. And this time, I decided to ask the man who has shaped the lives of many professionals like myself when it comes to strategic communications. Frank J. Oswald is a communications strategist and writer who has worked with the likes of Yahoo and Accenture, to name a few. Frank is also a lecturer at the prestigious Columbia University where he teaches 'Principles in Persuasion and Ethical Decision Making for Communicators'.

We dive deep into ethical and unethical practices that exist in the communications industry and how do we practice persuasion through the lens of ethics.

You can reach out to Frank through his website -http://frankoswald.com/

Do share your feedback on the show with us at -

aadharmalhotra@gmail.com or on Instagram (www.instagram.com/aadharmalhotra/)

Enjoy the episode.

Music by KOMODi

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