In our latest episode of the HKUST MBA Superconnector Podcast hosted by Prof. Stephen Shih (Associate Dean of HKUST MBA Programs), we had the opportunity to speak with Prof. Brad Bitterly. Prof. Bitterly’s research is at the intersection of psychology, management, and artificial intelligence. He received his PhD at Wharton and also worked at the global hedge fund, Bridgewater Associates.

In a corporate landscape often dominated by data and algorithms, Prof. Brad Bitterly points out the timeless value of humor—not as a distraction, but as a strategic asset in leadership. When used intelligently, self-aware, and at the right moment, humor creates positive, open environments where teams engage deeply and barriers break down. It boosts leaders’ credibility and helps tackle sensitive issues smoothly, turning challenges into opportunities rather than defensiveness.

As the conversation unfolds, Prof. Bitterly reflects on the rise of AI in management. While machines may be efficient, they lack the emotional credibility that humor brings to human interactions. In a future shaped by automation, he argues, the ability to connect through laughter will be more essential than ever.

Tune in to learn how infusing humor into your leadership styles can boost effectiveness and contribute to a healthier, more connected workplace culture.

For those interested in exploring these themes further, check out these two articles by Prof. Bitterly.

• ⁠Sarcasm, Self-Deprecation, and Inside Jokes: A User’s Guide to Humor at Work⁠ from Harvard Business Review

• ⁠How Perceived Lack of Benevolence Harms Trust of Artificial Intelligence Management⁠ (This article provides empirical evidence on the psychological barriers to trusting AI in managerial roles—an essential read for anyone navigating the future of work.)