In this episode of the Leaders in Business podcast, Marlene Lowe speaks with Cameron McCready, Chief Executive at Homestar Aberdeen. They discuss Cameron's extensive experience in the third sector, the importance of addressing stigma around seeking help, and the pressing issue of poverty affecting families in Aberdeen. Cameron shares insights on how social isolation impacts parents of young children and emphasises the need for community support and resilience-building initiatives.

The conversation highlights the interconnectedness of various social issues and the importance of grassroots efforts to create meaningful change. In this conversation, Cameron discusses the multifaceted challenges individuals and families face, emphasising the importance of prevention and early intervention in addressing these issues. He highlights the economic sense of supporting those in need before they reach a crisis point.

Cameron also shares insights into his leadership style, the value of volunteering, and the impact of lived experiences on his approach to leadership. The discussion touches on the significance of recognising when to seek help and the importance of community support while also addressing the pervasive issue of imposter syndrome among leaders.