In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the podcast. They also discuss the different podcast formats and how to choose the right one for your goals. They touch on the topics of strategy, operation, and marketing, and provide tips for finding the right topics and discovering channels for your podcast. They conclude by highlighting the importance of taking action and getting started with podcasting.

Takeaways

• Podcasting is a powerful tool for expertise-driven businesses to build trust and authenticity with their audience.
• Podcasts can generate leads through strategic promotion and partnerships.
• Podcasting allows for networking and creating connections with industry experts and potential clients.
• Podcast episodes can be repurposed into various forms of content, expanding the reach and impact of the original episode. Provide value to both the audience and the business through your podcast.
• Choose the right podcast format that aligns with your goals.
• Consider the strategy, operation, and marketing aspects of your podcast.
• Research topics that your audience cares about and use that to inform your content calendar.
• Find the right discovery channels to reach new listeners.
• Take action and get started with podcasting.

Sound Bites

• "A podcast is a way for you to be more human with your marketing and be more authentic with your marketing."
• "Podcasting can absolutely lead to lead generation for expertise-driven businesses."
• "A podcast enables you to create endless content."
• "People like the human nature. We're over indexing more into real conversations."
• "Even if you have 10 listeners, if those 10 listeners represent your ideal clients, then that is absolutely a great investment."
• "If you're having great conversations and you bring a curious mindset, you can uncover layers deeper into your guests' experience."

John's Links

• Website: www.redcedarmarketing.com 
• LinkedIn: https://www.linkedin.com/in/johntyreman/ 

Chapters
00:00 Introduction and Overview

01:18 John's Escapee Journey

22:08 Creating Endless Content with Podcasting

23:02 Providing Value to Your Audience and Business

25:08 Choosing the Right Podcast Format

26:14 Uncovering Deeper Layers in Conversations

28:40 Keeping it Real and Providing Value

29:37 Getting Comfortable with Hearing Yourself

30:19 Focusing on Your Mount Rushmore Listeners

33:48 The Importance of Strategy and Goals

35:14 Considering the Host's Personality in Format

37:18 Researching Topics for Audience Engagement

40:18 Finding the Right Discovery Channels

44:05 Finding Customers vs Finding Jobs

45:10 Taking Action and Getting Started

Keywords
escapee journey, podcasting, expertise-driven businesses, trust, authenticity, lead generation, networking, content creation, podcasting, business growth, value, audience, strategy, operation, marketing, topics, discovery channels