Breaking Through Stagnation: Innovations in the Global Sports Market
Update: 2024-08-17
Description
In this episode, we explore the booming global sports and leisure products market, projected to reach $481.93 billion by 2027 with a 7.0 percent growth rate. The COVID-19 pandemic and increased health awareness have contributed to this growth, with major sports brands dominating the market. New products like cotton kinesiology tape and sports tape, showcased at the recent Paris Olympics, offer innovative sports protection with unique functionalities. Companies seeking to innovate in the sports industry can tap into these opportunities to break through stagnant periods.
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