Breaking with Brian Bonilla: Episode Two - Valentine's Day, Super Bowl, Smash or Pass Rapid Fire and More
Update: 2024-02-26
Description
Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd.
In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest.
00:00 Introduction and Catching Up
01:20 Breaking Down the Show's Segments
01:49 Valentine's Day Campaigns Discussion
09:51 Post-Super Bowl Ad Reactions
18:26 Agency Headline of the Week
26:20 Introducing the Rapid Fire Segment
27:59 Deep Dive into WPP's U.S. Revenue Decline
32:30 Continuing the Rapid Fire Segment
32:48 Discussing McDonald's Anime Campaign
38:44 Exploring Haleon's Influencer Marketing Strategy
43:50 Surprise Guest
50:35 Closing Remarks
In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest.
00:00 Introduction and Catching Up
01:20 Breaking Down the Show's Segments
01:49 Valentine's Day Campaigns Discussion
09:51 Post-Super Bowl Ad Reactions
18:26 Agency Headline of the Week
26:20 Introducing the Rapid Fire Segment
27:59 Deep Dive into WPP's U.S. Revenue Decline
32:30 Continuing the Rapid Fire Segment
32:48 Discussing McDonald's Anime Campaign
38:44 Exploring Haleon's Influencer Marketing Strategy
43:50 Surprise Guest
50:35 Closing Remarks
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