Pressing: Brian Steinberg, Senior TV Editor at Variety
Update: 2024-02-27
Description
Breaking and Entering Presents PRESSING with Brian Steinberg.
In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work.
00:00 Introduction and Importance of Specialized Journalism
00:55 Brian Steinberg's Career Journey and Expertise
01:30 The Evolution of Media and Advertising
02:31 The Intricacies of Media, Entertainment, and Advertising
03:50 Standout Stories and the Power of Connections
08:02 The Role of Variety in the Media Landscape
12:28 Trends and Predictions in Advertising and Marketing
15:18 The Impact of AI and Health in Advertising
22:40 How to Stand Out in the Creative Industry
30:08 Final Thoughts and Advice for Aspiring Advertisers
In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work.
00:00 Introduction and Importance of Specialized Journalism
00:55 Brian Steinberg's Career Journey and Expertise
01:30 The Evolution of Media and Advertising
02:31 The Intricacies of Media, Entertainment, and Advertising
03:50 Standout Stories and the Power of Connections
08:02 The Role of Variety in the Media Landscape
12:28 Trends and Predictions in Advertising and Marketing
15:18 The Impact of AI and Health in Advertising
22:40 How to Stand Out in the Creative Industry
30:08 Final Thoughts and Advice for Aspiring Advertisers
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