Brian Smith, Founder of UGG, why he made boots out of sheepskin + how the brand became a sensation!
Description
Brian set out to transform the footwear industry by bringing the Australian sheepskin boots to the surfing culture in California and took on a financial risk doing so, betting greatly on their potential immense popularity in the US. After a great amount of hustle and tenacity, he managed to sell the initial imports and continued to scale the business to millions in sales sparking a craze in the US!
Brian here talks about how the UGG name came about, what made it iconic, and how the name came to define the brand. Brian also shares how the acquisition by Deckers happened and why he wanted to do it for the company's next chapter. He shares many great lessons from an incredible journey filled with risk taking and adventurous decisions building a brand we all know and love!
United States
