Brian Steinberg, Variety & Michael Jacobson, ITB
Update: 2021-02-08
Description
Variety’s Brian Steinberg and ITB’s Michael Jacobson join me for a post-Super Bowl advertising recap. We dig into creative choices and which influencers were worth the dollar spent. 40+ commercials used talent ranging from Peloton Emma to Martha Stewart a lot of others in between. There is a lot to chew on here. Brian has covered the business of advertising, media and TV for Variety for almost a decade after time at Advertising Age and the Wall Street Journal. Michael Jacobson leads the influencer/celebrity procurement (strategy/negotiation) business at ITB.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
