Bribes Don’t Build Communities: Rethinking Incentives in Web3
Update: 2025-10-02
Description
In Web3, you don’t tell your story, your community does. The real question is whether you’re designing incentives that make them want to.
In this solo episode, I break down why most projects get incentives wrong (think mercenary users, airdrop farmers, and short-lived hype) and what it takes to design systems that actually stick. From Ethereum’s early days to Reddit’s Collectible Avatars, I explore real-world examples where incentives went beyond money, tapping into identity, status, and belonging.
If you’re a founder or marketer, this is your blueprint for rethinking incentive design and creating narratives your community will spread without being bribed to.
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