You Can’t Buy Community: Why Web2 Tactics Fail in Web3
Update: 2025-06-26
Description
In Web2, growth was all about funnels, paid ads, and conversions. But in Web3? That playbook doesn’t work anymore.
In this episode, I break down why traditional marketing tactics fall flat in the Web3 space—and what you should be doing instead.
We’ll dive into:
- Why users in Web3 don’t just want products—they want belief, alignment, and purpose
- How hype cycles are killing real user retention
- What it really means to grow through community, not just for community
- The shift from funnels to growth loops—and why it matters
- How to build trust, activate believers, and create sustainable growth in this new era
Whether you're a founder, marketer, developer, or just Web3-curious, this episode gives you the mindset and strategy shift you need to grow with nuance and build something that actually lasts.
🎧 Listen now to rethink your growth playbook—and finally stop copying what doesn’t work.
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