Bridging the Gap Between IT and Marketing with Sadequl Hussain
Description
In this episode of Founders Future, with host Milan Kohut, we are joined by Sadequl Hussain, the founder of ProData Skills. Sadequl shares his unique journey from being an IT professional and trainer to accidentally stumbling into entrepreneurship through a hobby of technical writing. He recounts how his first blog sale for $20 ignited a passion, leading him to build a global technical content marketing agency that now serves clients worldwide. He opens up about the challenges of scaling, the heartbreaks and joys of entrepreneurship, and the pivotal lesson of building a solid "supply chain" of passionate, skilled authors before aggressively pursuing clients.
Sadequl delves into the core of his B2B business, explaining how ProData Skills operates as a white-label agency that bridges the critical gap between marketing and IT for technology companies. He details their meticulous, multi-stage process for creating high-impact content like whitepapers, case studies, and sales collaterals that empower their clients' sales teams. The conversation also explores his strategic approach to lead generation, his perspective on why paid ads are less effective in his high-trust, relationship-driven niche, and his ambitious plans to optimize sales operations and expand into new service areas like marketing technology implementation in the year ahead.
United States
