In this episode:

Part of my series: ‘Real life Personal Brand Examples’.

I invite Izabela Russell, CEO of Music Radio Creative (MRC) back on the show to share her career journey and how she has navigated her way to being the podcasting and audio specialist that she is today.

While she started in the banking world many years ago - today she focusses on the cross-section between the corporate and creator world with business podcasting.

She is not only a strong businesswoman founded opinions and views on her field, she is also at the coal face of how artificial intelligence has reshaped her business and given birth to a new business for her husband to focus on alongside MRC. 

She's a force of nature and I think you’ll love listening to how she’s navigating this tricky balance of trying to bring more of ‘Izabela’ to the front of how she communicates and markets herself as a professional.

However, she is also incredibly forthright, intelligent, driven, funny, curious and lovable as a person. When you meet her or hear her speak, her sense of self and context in the world she operates in - comes through clearly.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

MRC have been at the forefront of professional audio in the UK, and around the world, since 2005 when Izabela's husband Mike Russell founded the business.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).