British Airways vs. Virgin Atlantic: Spies, Lies, & the Petty Skies
British Airways vs. Virgin Atlantic: Spies, Lies, & the Petty SkiesUpdate: 2023-07-25
Description
When Richard Branson first got into the flying business, his playful approach to marketing set Virgin Atlantic apart. But his gimmicks did not amuse the head of stuffyBritish Airways, Lord King. What would follow was a secret inside job to ruin Virgin Atlantic.
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