Ten years ago, Brock Weatherup sold his first company, Pet360.com, to PetSmart for $160 million. It took under five years to build.

Since then, he’s had two more successful exits, but two years ago, his journey took an unexpected turn when a life-changing medical diagnosis reshaped his entire outlook.

In this episode, Brock talks about the secrets behind his consistent success, what keeps him optimistic and gives him a sense of purpose, and how he cultivates relationships in both business and private life.

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TIME STAMPS:
00:00:00 : Introduction

00:01:17 : Brock's first company exit experience

00:03:02 : Transition challenges after the exit

00:03:31 : Acquisition by PetSmart and transition experience

00:06:00 : Acquisition of PetCoach

00:07:45 : Brock's role and relationship with PetCoach team

00:08:59 : Insights on being a startup to grown-up stage founder

00:09:41 : Brock's involvement in subsequent businesses

00:11:00 : Selling Great Pet Care due to MS diagnosis

00:11:56 : Diagnosis impact on priorities and motivations

00:13:09 : Adjusting to life with MS

00:14:38 : Post-exit reflections and personal journey

00:15:41 : Engaging with the business community in new ways

00:16:27 : Realignment of life and business perspectives

00:21:47 : Reflections on Sharing Knowledge and Purpose

00:22:08 : Importance of Meaningful Involvement and Family Time in Purpose

00:22:26 : Daily Approach to Living Purposefully

00:24:10 : Impact of Diagnosis on Relationships and Support System

00:26:07 : Friends' Support During a Difficult Time

00:26:54 : Tracing the Evolution from First Business to Present

00:27:03 : Story of the First Business Failure

00:30:02 : Lessons Learned from Business Failures

00:31:15 : The Role of Investors and Ethics

00:35:59 : Challenges of Transitioning from Owner to Employee Mentality

00:38:24 : Celebrating Failures and Learning from Them

00:40:52 : Keeping Perspective in Business Ventures

00:41:14 : Adapting and Learning in New Environments

00:42:48 : Introduction to the CEO’s vision

00:44:09 : Staying humble and continuing to learn

00:51:22 : Balancing experience and youthful energy

00:52:06 : The importance of continuous learning

00:54:01 : Past performance vs future success

00:56:15 : Building successful teams

00:59:55 : The value of the cap table and smart investment decisions

01:02:22 : Financial considerations and risk profiles

01:03:27 : Final advice for building a new business after an exit

01:02:50 : Being intentional in business and personal life

01:03:11 : Setting personal intentions and accountability

01:04:25 : Specific goals and realistic expectations

01:06:00 : Applying business discipline to personal life

01:07:15 : Correlation between personal and professional success

01:08:08 : Open communication and its importance

01:09:19 : Achieving balance and happiness

01:09:22 : How to be remembered