The word brotherhood gets tossed around a lot.
In locker rooms. In firehouses. In club houses. In boardrooms. But much of the time, it’s just talk.

Samson DeSessa lives the word.

A career firefighter, EOD technician, combat veteran, keynote speaker, and now author of the bold new book Brotherhood is a VERB, Sam calls out what happens when “know your people” comes off as a slogan instead of a standard.
He’s here to remind us that brotherhood—real brotherhood—isn’t about matching shirts or shared hashtags. It’s about sweat, trust, and climbing into the arena yourself.

So if you’re tired of leadership lip service, buckle up.
Because in this episode we’re cutting through the smoke to talk about what happens when leaders turn nouns into action—and why Brotherhood is a VERB.