Episode 101: Bruce Wilson, a Lifetime Achievement Award winner and legendary green industry entrepreneur and mentor, brings his inspiring backstory to a conversation with John Munie about character. Bruce grew a small $1M company into a $100M industry giant, and along the way, inspired and shaped the careers of so many others. Bruce opens up about key influences, pivotal lessons in leadership, and how gratitude—not ego—shaped his definition of success.

From recruiting high-potential team members to navigating acquisitions and starting a respected consulting firm, Bruce’s insights are grounded in decades of hands-on experience. He reflects on what makes a great company, how to lead with empathy and accountability, and why integrity matters more than image.

This heartfelt, wisdom-filled conversation reminds us that success isn’t just about business—it’s about the people we grow with, the values we carry, and the legacy we leave behind.