Buffer: Building Brand Transparency w/ Ash Read
Update: 2020-12-10
Description
Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency.
From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand.
The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience.
In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss:
- Why podcasts are valuable (even if audience growth is slower than a blog)
- Transparency as a tool for growth
- How to get creative with your podcasting style
- Being resourceful with your podcast content
And a ton more. As always, hope you enjoy it and use it to grow your own brand.
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