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Part 2 with the Shed Geek Marketing Team.  

Your marketing invoice should never feel like a foreign language. We talk candidly about the real problem we keep hearing from shed dealers, manufacturers, and service providers: paying for “SEO” or “digital marketing” without knowing what you are buying, how it is measured, or whether it is actually driving leads and sales.

We dig into how search is shifting fast, especially with Google’s AI Overviews and the growing push toward AEO (answer engine optimization). Even strong organic rankings can lose clicks when AI answers the question directly, so we share practical ways to adapt: anticipate customer questions, validate them with keyword research, and structure blog content to answer clearly at the top while still going deep for SEO.

Then the conversation gets hands-on with live call-ins, including a breakdown around product visibility, backlinks, and Google Shopping and Merchant Center considerations. We also address the overwhelm that comes from endless reports and dashboards, and why narrowing your focus to SMART goals and a short list of KPIs can bring sanity back to your marketing decisions.

If you want shed marketing strategy that’s measurable, realistic, and built for the portable building industry, hit play, share this with someone who is tired of guessing, and subscribe and leave a review so more shed businesses can find it.

For more information or to know more about the Shed Geek Podcast visit us at our website.

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This episodes Sponsors:
Studio Sponsor: Shed Geek Marketing

First Choice Metals
Velocity 360
J Money LLC