What does it take to design a profitable challenge that boosts engagement and drives sales? In this episode, Tara Bryan is joined by sales and marketing strategist Amanda Engler, an expert in live events, to share the secrets behind creating irresistible online challenges. Amanda reveals her proven three-step framework that gets ideal customers to sign up, show up, and stay engaged through the buying process.

Learn how to avoid the most common challenge pitfalls, create a seamless customer journey, and boost sales without overloading your audience. Whether you’re new to running challenges or looking to level up, this episode is packed with actionable insights that will transform how you launch and scale.

What You’ll Learn:

• Why challenges are a powerful launch tool for online businesses
• Amanda’s 3-step framework: Sign Up, Show Up, and Stay to Buy
• How to avoid content overload while keeping participants engaged
• The biggest challenge mistakes—and how to fix them
• Key strategies for boosting engagement and maximizing conversions

Resources & Links:

• Learn more about building profitable challenges: TaraLBryan.com
• Connect with Amanda Engler: [Website or Social Link]
• Check out the book Dear Female Digital Entrepreneur featuring both Tara and Amanda.

Subscribe & Review:

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About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call