DiscoverAdvisors Off Script: Stories of the Independent Frontlines with Shelby NichollBuild the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor
Build the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor

Build the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor

Update: 2025-11-22
Share

Description

At one point, Colleen Bowler was doing it all — leading client relationships, growing her firm, and keeping every plate spinning. Then she found her "whos" and built the firm to over $500 million in AUM. Then she sold it.

Now, she’s on a mission to help other advisors scale without sacrificing themselves in the process.

In this episode of Advisors Off Script, Shelby Nicholl sits down with Colleen to trace her journey — from the early days of building a successful practice, to coaching inside The Strategic Coach, to developing tools now used by advisors across the country through her firm C & J Innovations.

What emerges is a story about growth — not just in revenue, but in mindset. About choosing the right “Whos” over doing it all yourself. And about protecting your most valuable resources: your energy, your time, and your vision.

In this episode:

  • How Colleen built and exited a $500 million practice
  • The mindset shift from do-er to builder
  • What the best advisors are doing to scale without burnout
  • Why saying “no” is a business strategy
  • How assessments can deepen client relationships and accelerate growth

This isn’t just advice. It’s a blueprint for building a firm — and a life — that lasts.



Learn more at MurielConsulting.com 

www.murielconsulting.com

Produced by Shelby Nicholl.
Edited by Aaron Sherman.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Build the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor

Build the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor

Shelby Nicholl