What does it take to build a business that not only thrives today but stands the test of time?

In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.

From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.

This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.

Chapter Markers:

• [02:07 ] Julie’s first steps in the family business
• [05:21 ] Learning every department from the ground up
• [07:57 ] Culture and values that drive long-term success
• [15:56 ] Major market shifts and how to adapt
• [21:06 ] Overcoming the pressure of being second-generation
• [26:45 ] Packaging as a branding tool, not just a necessity
• [29:31 ] Julie’s advice on building a lasting business
  
  
  

Connect with Julie:

Website: www.midatlanticpackaging.com

LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/

Instagram: https://www.instagram.com/midatlanticpackaging/

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