“I’m constantly just enamored with the power that women have and do not use. And I just want to harness that and spread it.”

Kate Duffy is the founder of Motherhood for Good, a grassroots movement and independent media group dedicated to educating and empowering women so they can tap into their power—and use it for good. Through strategic content creation, community-driven advocacy, and real-world action, they help moms and women cut through the noise, stay informed, and make a meaningful impact in their communities and beyond.

Fun fact: Kate and I both recently appeared in a CNN piece about using social media to mobilize voters in Wisconsin.

We recorded this conversation just hours before the polls closed on an extremely important race. So at the time of our conversation, we didn't yet know the outcome. For those who missed it though, WE WON! Wisconsin rejected Elon Musk's money and elected Susan Crawford to the Wisconsin State Supreme Court.

Individual elections aside, Kate and I both agree: if we want to move people, we need to meet them where they are—and that means online.

Throughout our conversation, we spoke about:

• The issues she sees bringing people (especially moms) into the fold
• The importance of campaigns investing in content creators
• The untapped potential of moms, the "OG organizers"
• The value of "sitting in the suck"
• The importance of understanding just how fast the internet really is
• Why Democrats and progressives need to do a better job showing, not just telling
• And a whole lot more!

“[The internet] moves so fast, you just gotta keep going. You can’t be sitting there overthinking everything and putting things through a 4-person approval process. Just get out there — trust yourself to talk about what you want to talk about and put your message out there.”

Find links and more at hellomergetag.com.