Building an audience is one of the most valuable assets you can build in 2024. But a lot of people are confused about how to get started. What should you make content about? How do you gain attention? So we'll walk through a simple framework to plan, create, and iterate on content to build an authority from an audience of 0.

00:00 Introduction: Overcoming Self-Doubt in Online Business
00:22 Meet Mike and Matty: Our Journey to Online Business
00:43 Understanding the Value of Solving Problems
01:26 Real-Life Examples: Solving Problems Step-by-Step
05:19 The Never-Ending Staircase of Learning
08:45 Starting Without Expertise: A Framework for Success
13:35 Learning Publicly: Building Credibility and Authority
17:59 Choosing Your Platform and Creating Content
26:22 The Triple A Framework for Content Creation
28:29 Iterate and Improve: The Content Creation Cycle
32:47 Conclusion: Embrace Continuous Learning and Problem-Solving

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⁠Mike⁠⁠ & ⁠Matty⁠