In this episode of Flipcast, Avinash Pant, a marketing expert with over 25 years of experience, shares his insights on the evolution of marketing.

He talks about his journey in marketing and the impact of technology, mentioning his work with global brands like Meta, Nike, Walt Disney Company, and Red Bull. Pant discusses the importance of understanding consumers, building brand love, and the confluence of art and science in marketing.

He also explores the transformative role of e-commerce and the increasing importance of content and influencer marketing. He addresses the shift in the consumer purchase journey and the impact of AI on marketing.

Finally, he stresses the importance of authenticity in storytelling and points out that while the tools may change, the fundamentals of marketing remain the same.