Building Brand Trust in the Age of AI: Purpose-Driven Leadership ft. Marie-Chantal Savoy (Savoy Strategy)
Update: 2025-09-17
Description
How do you build a brand that people truly trust—especially in times of disruption? In this episode, Marie-Chantal Savoy, founder of Savoy Strategy and former marketing leader at CN, LOGISTEC, and Air Canada, shares her insights on:
- Why authentic branding is the key to resilience
- How to balance AI efficiency with human creativity
- The overlooked role of water as the foundation of resiliency
- Why leaders must embrace agility and purpose to thrive
- How storytelling transforms sustainability from compliance into lasting impact
If you’re a business leader, entrepreneur, or marketer navigating change, this conversation will leave you inspired to lead with clarity, values, and vision.
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