DiscoverChangemaker Conversations: The Podcast for Nonprofit LeadersBuilding Campaigns That Last: Marketing + Fundraising with Kelly Mattox
Building Campaigns That Last: Marketing + Fundraising with Kelly Mattox

Building Campaigns That Last: Marketing + Fundraising with Kelly Mattox

Update: 2025-07-22
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Description

In this episode of Changemaker Conversations, we sit down with Kelly Mattox, Vice President of Campaign and Principal Gifts at Connecticut Children’s Foundation, to explore what it really takes to align marketing and fundraising for greater impact.


Drawing on her decades of nonprofit experience—including 14 years at Horizons National—Kelly shares insights on running major campaigns, building sustainable fundraising strategies, and creating lasting partnerships between marketing and development teams.


Whether you’re navigating a campaign, trying to improve internal collaboration, or just need a dose of inspiration, this conversation will leave you with practical ideas and renewed purpose.


Here’s what you’ll learn in this episode:




  • How to foster a healthy, collaborative relationship between marketing and fundraising




  • Why role clarity matters—and how to get it right




  • Lessons from creating a national Giving Day that raised millions




  • What makes a campaign truly sustainable beyond its launch




  • How to stay mission-connected in challenging fundraising climates




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Building Campaigns That Last: Marketing + Fundraising with Kelly Mattox

Building Campaigns That Last: Marketing + Fundraising with Kelly Mattox

Alyssa Conrardy and Lindsay Mullen