Building Community and Driving Sales: The Strategy Behind Master Planned Success
Update: 2025-08-05
Description
In this episode of PlotLines, Heather and Britni sit down with Monaca Onstad, Founder and CEO of OnPlace, to unpack the evolving role of lifestyle programming and placemaking in residential and mixed-use real estate. Drawing on two decades of experience and OnPlace’s explosive growth across six states, Monaca shares how master-planned communities are becoming more than just places to live. Monaca highlights lifestyle amenities and services in such communities as tools to accelerate sales, deepen engagement, and build long-term brand equity.
The conversation explores how amenities are being tailored to real-life buyer pain points and the importance of creating programming that suits the demographic of your community. Monaca also shares how trends like “amenity wars” and flexible communal spaces are shaping the future of residential and commercial developments. Tune in to learn why the most successful communities today are rooted in a clear understanding of who your end users really are and what they want out of their living experience.
The conversation explores how amenities are being tailored to real-life buyer pain points and the importance of creating programming that suits the demographic of your community. Monaca also shares how trends like “amenity wars” and flexible communal spaces are shaping the future of residential and commercial developments. Tune in to learn why the most successful communities today are rooted in a clear understanding of who your end users really are and what they want out of their living experience.
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