In this episode of Industry Voice, Jeff sits down with Erich de Oliveira, a seasoned marketing executive with two decades of experience across B2B and B2C sectors, including leadership roles at Simply Business and Corvus Insurance. Erich dives deep into what it means to build a brand from the ground up, especially in the insurtech world where trust and clarity are paramount.

From his early days as employee #3 at Simply Business to leading marketing at legacy carriers, Erich shares the stark contrast between startup marketing and enterprise brand strategy. He unpacks how marketing has evolved from a central strategic function to one often undervalued in the executive suite—and why that’s a dangerous shift. The conversation explores how legacy insurers can modernize their storytelling, why CMOs are becoming fractional leaders, and the impact of generative AI on marketing teams and brand authenticity.

Whether you're a founder building a go-to-market plan, a CMO at a traditional carrier, or an investor exploring the next big insurtech brand, this episode delivers clear, actionable insight on building lasting brand equity in insurance.

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Jeff Shi :

https://www.linkedin.com/in/jeffshiva/

Erich de Oliveira :

https://www.linkedin.com/in/erichd/

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