DiscoverThe First Million Is Always The HardestBuilding Legacy, Not Just Value: Divya Behl on Redefining ETA & Generational Value
Building Legacy, Not Just Value: Divya Behl on Redefining ETA & Generational Value

Building Legacy, Not Just Value: Divya Behl on Redefining ETA & Generational Value

Update: 2025-12-16
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Video Version: https://youtu.be/GgH9oDkyRmI

In this episode, host Bo Kemp sits down with Divya Behl, a rising star in the world of entrepreneurship through acquisition (ETA), who’s breaking the mold — and building a 100-year business, not a quick exit.

As the leader of PFA Friction Products, Divya is taking a long-term, values-driven approach to business ownership. Instead of consolidating companies for a fast flip, she is focused on building a family legacy through purposeful acquisition and enduring operations. With roots in the automotive, manufacturing, and engineering industries, she’s now applying her experience to grow something that will last for generations.

Bo and Divya explore why Divya views ETA not as a transaction, but as a path to generational value, how she identifies acquisition targets where she can preserve the legacy of original owners, the unique lens women — especially women of color — bring to entrepreneurship and succession planning, the SDA’s initiative to build a cohort of women ETA entrepreneurs to transition profitable businesses from retiring Baby Boomers to next-generation operators, and how Divya is turning PFA Friction into the foundation of a family empire, focused on long-term value creation, not short-term exits. 

This episode is a powerful look at how entrepreneurship can preserve jobs and communities, and how one woman is doing just that with vision, strategy, and heart.

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Building Legacy, Not Just Value: Divya Behl on Redefining ETA & Generational Value

Building Legacy, Not Just Value: Divya Behl on Redefining ETA & Generational Value

The First Million