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Building Narrative Capital in VC with Clay Norris

Building Narrative Capital in VC with Clay Norris

Update: 2025-08-14
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Description

I am excited to have Clay Norris is a GP at Outlaw and founder of ConfluenceVC, known for pioneering "narrative capital"—leveraging media to build venture scale.

In this conversation, Clay Norris, a General Partner at Outlaw and founder of Confluence VC discusses his journey into venture capital, the importance of building an audience, and the concept of narrative capital. Clay shares insights on fundraising challenges for emerging managers, portfolio construction strategies, and the evolving landscape of venture capital, including the impact of AI and the role of founders in running their own funds. The discussion emphasizes the need for GPs to craft compelling narratives and build relationships to succeed in a competitive market.

Timestamps

00:00 Introduction to Venture Capital and Clay Norris

03:14 Building an Audience and Content Strategy

06:28 Crafting a Compelling Narrative

09:17 Emerging Managers and Fundraising Challenges

11:21 Portfolio Construction Strategies

13:41 Reserves and Investment Strategies

17:48 The Evolution of VC and Multi-Stage Funds

20:58 Founders Running Their Own Funds

23:10 Winning Competitive Deals

24:46 AI and the Future of Venture Capital

27:40 The Changing Landscape of SaaS and VC

29:45 Balancing Personal and Institutional Brands

31:40 Skills for Future General Partners

Clay’s Links 

LDN– https://www.linkedin.com/in/cbnorris/

Website – outlaw.vc

Confluence - https://confluencevcweekly.beehiiv.com/

My Links 

Podcast: https://lifeselfmastery.com/itunes

Newsletter: https://partner-grow.beehiiv.com/subscribe

YouTube:  youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

LinkedIn: https://www.linkedin.com/in/rohit857/

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Building Narrative Capital in VC with Clay Norris

Building Narrative Capital in VC with Clay Norris