Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired
Update: 2023-06-15
Description
In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.
Rita and Erik talk through:
- The importance of using data effectively, not just collecting it.
- Providing true value to customers
- Mobile-first customer experience’s & the role of mobile apps
- Channel diversification & segmentation for prioritization and acquisition
- New mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brand
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Rita Zahir - https://www.linkedin.com/in/ritazahir
Justuno - https://www.justuno.com/
Awe Inspired - https://aweinspired.com/
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