In this episode, Charles dives into the world of niche influence with Jon Davids, the marketing mastermind behind Influicity. Jon shares his hard-earned wisdom on building thriving communities and skyrocketing brands to unimaginable heights. Get ready to take notes as Jon unveils his secret formula for creating a movement around your brand that captivates your target audience.

Uncover the power of niche influence and learn how to harness it to amplify your brand's reach and impact. Jon reveals the "rent-to-own" marketing strategy that empowers businesses to scale without sacrificing their current revenue streams. Through real-life examples and practical advice, Jon and Charles explore the intricacies of building unshakable faith among your customers and creating a loyal community that advocates for your brand.

Jon's no-nonsense approach cuts through the noise and delivers actionable insights that you can immediately implement in your own marketing strategy. He shares his journey from the early days of online magazines to working with industry giants like Disney and Toyota, offering a unique perspective on the evolution of digital marketing.

Whether you're an established entrepreneur or just starting your business, this episode will arm you with the tools and frameworks necessary to thrive in today's competitive digital landscape. Get ready to be inspired, challenged, and motivated to take your brand to new heights by leveraging the untapped potential of niche influence.

Key Takeaways:

• Discover Jon's secret formula for creating a movement around your brand that captivates your target audience
• Learn how to harness the power of niche influence to amplify your brand's reach and impact
• Uncover the game-changing "rent-to-own" marketing strategy that allows businesses to scale without sacrificing current revenue

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

2:08 Building an Online Magazine
5:10 Growing Website Traffic
7:32 Making money with Google AdWords
10:07 Launching influencer marketing agency
13:00 Collaborating with YouTube influencer
15:15 Unfair advantage discussion
17:23 Building community vs. Identity
20:00 Importance of brand for small businesses
22:49 Building communities effectively
28:01 Importance of niche influence
30:53 Building KLT
33:21 Examples of successful movements
36:59 Twitter success story
39:08 Faith building checklist
42:38 Interview testimonial questions
45:04 Acquiring more customers
46:57 Rent to own marketing framework
50:03 Accessing marketing resources