DiscoverB2B Marketing MethodsBuilding Relationships and Trust in B2B Marketing with Jason Lee
Building Relationships and Trust in B2B Marketing with Jason Lee

Building Relationships and Trust in B2B Marketing with Jason Lee

Update: 2025-08-15
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, chats with Jason Lee, Vice President at Exponent. Jason discusses the role of Exponent in enhancing the value of private businesses by providing wealth management services. 

The conversation delves into Jason's journey from the health to the wealth industry, his personal story, and various strategies he employs for building credibility and relationships, particularly through LinkedIn. Jason emphasizes the importance of maintaining a personal brand, mastering the art of getting people in a room, and trusting the process. They also explore Jason's personal initiatives, including his faith-based leadership and mentoring men.


This episode provides valuable insights into blending personal authenticity with professional strategies for successful B2B marketing and business development.


To learn more about Jason Lee, connect with her on LinkedIn at: https://www.linkedin.com/in/jasonleeexponent/


Or, email him at: 

jlee@exponentx.net


To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/


To connect with Marketing Refresh, visit: MarketingRefresh.com

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Building Relationships and Trust in B2B Marketing with Jason Lee

Building Relationships and Trust in B2B Marketing with Jason Lee