In this episode of Masters of Moments, host Jake Wurzak sits down with Brian Harper, co-founder of 11North Partners and former CEO of RPT Realty, to discuss leadership, reinvention, and the enduring relevance of retail real estate.

With a background spanning General Growth Properties, Rouse Properties, and RPT, Brian brings decades of insight from navigating some of the most complex moments in the retail sector—including corporate bankruptcies, public-to-private transitions, and large-scale portfolio transformations.

They also discuss:

* The principles behind great retail: hospitality, curation, and community

* Lessons from navigating the GGP and RPT turnarounds

* Why physical retail is far from dead—and what’s driving its resurgence

* Building culture in public companies vs. founder-led ventures

* How personal experiences, including raising a son with autism, have shaped Brian’s leadership style

* The founding vision behind 11 North Partners and their thesis on long-term, durable retail

This episode offers a grounded, values-driven look at how great retail gets built—and the personal moments that shape the leaders behind it.

Links:

11North Partners - http://11northpartners.com/

Brian on LinkedIn - https://www.linkedin.com/in/brian-harper-5431265/

Connect & Invest with Jake:

Follow Jake on X: https://x.com/JWurzak

1 on 1 coaching with Jake: https://www.jakewurzak.com/coaching

Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo

Topics:

(00:00:00 ) - Intro

(00:01:08 ) - Brian’s career and background

(00:12:19 ) - Is retail becoming un-investable?

(00:14:52 ) - Experience and hospitality as an opportunity to save retail

(00:16:45 ) - Brian’s experience at GGP and Rouse

(00:23:55 ) - The collapse of bad malls

(00:27:17 ) - Positioning malls for success

(00:37:06 ) - What makes a spectacular open-air center?

(00:40:36 ) - What retailers are picking the best locations?

(00:42:40 ) - What goes wrong in retail centers?

(00:44:26 ) - Building 11North

(01:03:01 ) - Raising a child with autism

(01:17:26 ) - What is your favorite hotel?