Building Systems to Transform at Scale with Ibraheem Sheerah
Description
What does it take to lead transformation across one of the region’s most complex organizations, and make it human?
In this powerful conversation, Ibraheem Sheerah, Chief Transformation Officer at Saudia Group, joins Marilyn Zakhour to share how he led one of the Kingdom’s most ambitious transformation journeys, reshaping not just an airline, but the ecosystem around it.
Through stories that span from listening to a security guard’s advice to engaging pilots, suppliers, and customers in change, Ibraheem reveals how transformation begins with humility, courage, and deep listening.
Together, they explore:
🔹 How to turn resistance into ownership across large systems
🔹 Why leaders must build connection before they build change
🔹 How to balance structure, speed, and humanity in transformation
🔹 What it means to lead through polarities: vision and detail, authority and service
🔹 Why every sustainable system starts with gratitude and self-work
This conversation is a masterclass in leading with purpose, conviction, and care, a reminder that real transformation is not about control, but about trust.
United States
